The Blog

Four Years of Changing Sleep for Good

bedding, fair trade, organic, sheets

We Believe That Luxury Goods Should Make People’s Lives Better

It’s been four years since we sold our first Hemmed Sheet Set, and we’re so grateful to all of you for being part of our journey! To celebrate our fourth birthday, we’ve put together a quick recap of what we’re proud to have accomplished so far.


Grew 15 Million Pounds of Organic Cotton

When we first discovered how many chemicals and pesticides are used in growing cotton—and the negative impact that can have on workers and the environment—we knew there had to be a better way. That’s why we make our products with organic cotton, the healthiest choice for you, the environment, and our employees. We’ve quickly become the fastest growing consumer of organic cotton worldwide. 

Welcomed into Homes Across the U.S. and Canada 

We started with the softest sheets in the world, and as we grew we launched new styles like Banded and Pleated, and new products like Duvet Covers, Blankets, and Towels. While our White Hemmed Sheet Set is our best-selling product across the board, check out a few fun facts about our sales below—and see if your state made the list.


Map Designed by Freepik

Made a Positive Impact on Thousands of Farmers & Factory Workers

Even as we expanded our product line, our dedication to our core values always remains the same—we believe everyone deserves a great night’s sleep. Part of that commitment is working with ethical farms and factories, and giving a bonus to our workers to use how they’d like. Here are a few examples of how their lives have changed.

"I fulfilled my dream of assisting my son to start up a motorcycle repair garage." – Kakali Paul
"I purchased a sewing machine at home which will help me earn additional wages." – Kalipada Dey
"I express my family’s gratitude for the Fair Trade Premium, which helped pay for my son's school admission and books. I would not have been able to provide them with my salary alone." – Nikhil Ranjan Sarkar



Here’s to the Exciting Year Ahead

We have so much planned for this year that we can’t wait to share with you! New colors, styles, and even new categories of products will be announced in the coming months. Visit, sign up for our email list, and follow us on social media to stay in the know.