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We redesigned the bed pillow from the inside out. Expertly engineered to have the perfect blend of softness and support, and carefully constructed using the best-quality down and down alternative fills, our pillows are the new gold standard. To finish, we use organic cotton shells, perfectly woven to keep the fill on the inside without the use of harmful chemicals.
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We don’t do what’s easy. We do what’s right.
We have created the best pillows, from start to finish.
For three years, we slept on every pillow on the market—wool, shredded foam, latex—only to realize that down pillows are the gold standard. We sought out ethically-minded duck farms, and found them in Indiana. Once we had the best-quality down, we tested more than 100 prototypes until we made pillows that struck the perfect balance of support and softness. Meanwhile, we found the best down alternative in PrimaLoft, which was developed for the U.S. Army. All of our Down and Down Alternative Pillows use 100% organic cotton shells, lab-tested to be naturally down-proof without chemicals or coatings.