What makes this pillow different?

Thoughtful design meets peace of mind with our Euro Pillow Inserts. These pillows are filled with PrimaLoft® Luxury Down Alternative®—a premium, allergy-friendly fiber that mimics the weight and gentle loft of down. Each insert is wrapped in a naturally soft shell made from the highest quality 100% organic cotton threads, complete with piping around the edge that keeps the fill in place for even fluff and incredible loft.


  • Hypoallergenic down alternative fill

  • 100% organic cotton shell

  • Refined piping around every edge

What's Included


Care Guide

What Makes Our Pillows Unmatched?

We created a naturally soft fabric that surrounds each pillow by precisely weaving the highest-quality, 100% organic cotton threads. With this perfected shell, we turned fill density into a science, prioritizing support by finding the exact amount of PrimaLoft® needed for each sleep style.

Allergy-Friendly, Down-Like Loft.

We partnered with the experts at DOWNLITE to bring the experience of a down pillow to life using PrimaLoft® Luxury Down Alternative®—a premium, down-like fiber that mimics the weight and gentle loft of down in an innovative, hypoallergenic fill.

The Finest 100% Organic Cotton on Earth.

We preserve the purity of our long-staple, 100% organic cotton by choosing not to use any harmful pesticides, GMOs or toxins like formaldehyde in the making of our products. It’s better for you and the planet.