What makes this fabric different?
This mesmerizing hand-painted pattern brings the natural beauty of cotton bolls in bloom to our most iconic fabric: these pillowcases are buttery, breathable, and get softer with every wash. We source the finest long-staple 100% organic cotton on earth and luxuriously weave each thread with meticulous precision.
The Feel Buttery, breathable, softer with every wash
The Look Gentle drape with a soft sheen and hand-painted print
100% organic cotton
Long-staple cotton ensures the highest quality and durability
7” hemline on the flat sheet and pillowcases
What Makes Our Thread Quality Unmatched?
We don’t rely on thread count to determine quality. Thread count is simply a measurement of threads per square inch of fabric. We invest in thread quality by using the finest organic materials, weaving our threads with the utmost care, and finishing our threads without harsh chemicals.
The Finest 100% Organic Cotton on Earth.
We preserve the purity of our long-staple, 100% organic cotton by choosing not to use any harmful pesticides, GMOs or toxins like formaldehyde in the making of our products. It’s better for you and the planet.
Uniquely Soft, Beloved by Millions.
Signature fabric’s four-over-one-under weave allows the ends of our long-staple 100% organic cotton fibers to lift ever so slightly with each wash, ensuring an exceptionally soft hand feel that gets softer and softer over time.
We start at the source: our cotton seeds are natural, not GMOs, and our farm partners rely exclusively on non-toxic resources to quality as 100% organic.
A natural pest repellent, marigold flowers are used on our organic cotton farms instead of common harmful synthetic pesticides.
The organic cotton farms we partner with are located in the highest rain-fed parts of India, and naturally use 90% less water than conventional farming counterparts.
We use this natural strengthener to replace the application of acrylic plastics during spinning, and protect the integrity of every organic cotton fiber.