Down Alternative Pillow

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Down Alternative Pillow

$88 - $118
Uncompromising support—hypoallergenic, premium down alternative

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Density: Select a density


What makes this pillow different?

Made in 3 densities with the finest materials to offer you lasting, superior support: these pillows are filled with PrimaLoft® Luxury Down Alternative® is a premium, allergy-friendly fiber that mimics the weight and gentle loft of down. Each pillow is wrapped in a shell made from the finest 100% organic cotton threads. The Density for Your Sleep Style Stomach Sleeper – Soft Back Sleeper – Medium Side Sleeper – Firm


  • Hypoallergenic down alternative fill

  • 3 different densities for different levels of support

  • 100% organic cotton shell

What's Included


Bundle & Save an Extra 5%

Care Guide

What Makes Our Pillows Unmatched?

We created a naturally soft fabric that surrounds each pillow by precisely weaving the highest-quality, 100% organic cotton threads. With this perfected shell, we turned fill density into a science, prioritizing support by finding the exact amount of PrimaLoft® needed for each sleep style.

Allergy-Friendly, Down-Like Loft.

We partner with experts to bring the experience of a down pillow to life using PrimaLoft® Luxury Down Alternative®—a premium, down-like fiber that mimics the weight and gentle loft of down in an innovative, hypoallergenic fill.

The Finest 100% Organic Cotton on Earth.

We preserve the purity of our long-staple, 100% organic cotton by choosing not to use any harmful pesticides, GMOs or toxins like formaldehyde in the making of our products. It’s better for you and the planet.

Read 506 Reviews

Down Alternative Pillow Reviews

4.6 / 5 stars

Heather M. -
Outstanding Quality
The quality of this pillow is amazing! Soft yet firm and very supportive! I have had long standing neck issues and this pillow is perfect. I originally ordered the medium and had to return it and ordered the firm. The return process was very easy. I will definitely order from Boll and Branch again!
Donna G. -
I absolutely love these pillows.
I absolutely love these pillows. It’s made such a difference in my sleep. It feels like you’re sleeping on a cloud.
Priscilla P. -
Have bought several of these
Have bought several of these down alternative pillows love them
Michele T. -
Love this pillow
Absolutely love this pillow. I have a difficult time finding a pillow I like. Took a chance based on reviews and so glad I did