Down Alternative Pillow

$88 - $118
Uncompromising support—hypoallergenic, premium down alternative

Size: Select a size

Density: Select a density

Frequently Bought Together

What makes this pillow different?

Made in 3 densities with the finest materials to offer you lasting, superior support: these pillows are filled with PrimaLoft® Luxury Down Alternative® is a premium, allergy-friendly fiber that mimics the weight and gentle loft of down. Each pillow is wrapped in a shell made from the finest 100% organic cotton threads. The Density for Your Sleep Style Stomach Sleeper – Soft Back Sleeper – Medium Side Sleeper – Firm


  • Hypoallergenic down alternative fill

  • 3 different densities for different levels of support

  • 100% organic cotton shell

What's Included


Bundle & Save an Extra 5%

Care Guide

What Makes Our Pillows Unmatched?

We created a naturally soft fabric that surrounds each pillow by precisely weaving the highest-quality, 100% organic cotton threads. With this perfected shell, we turned fill density into a science, prioritizing support by finding the exact amount of PrimaLoft® needed for each sleep style.

Allergy-Friendly, Down-Like Loft.

We partner with experts to bring the experience of a down duvet to life using PrimaLoft® Luxury Down Alternative®—a premium, down-like fiber that mimics the weight and gentle loft of down in an innovative, hypoallergenic fill.

The Finest 100% Organic Cotton on Earth.

We preserve the purity of our long-staple, 100% organic cotton by choosing not to use any harmful pesticides, GMOs or toxins like formaldehyde in the making of our products. It’s better for you and the planet.

Read 525 Reviews

Down Alternative Pillow Reviews

4.6 / 5 stars

Michelle G. -
Gretchen L. -
Are these really firm pillows?
I ordered firm pillows and they are not what I expected. I have to fold a pillow to use it; otherwise my head just melts down to the mattress. I’m wondering if these pillow marked firm are in fact soft pillows?
Sharon C. -
Another Great Boll & Branch Product
Only pillows we have in our home for ourselves and guests. We have standard and king size and medium and firm. They are very nice quality.
Paula L. -
Great pillow
A great pillow that is exactly the right firmness to be comfortable and supportive.