What Makes Our Thread Quality Unmatched?
We don’t rely on thread count to determine quality. Thread count is simply a measurement of threads per square inch of fabric. We invest in thread quality by using the finest organic materials, weaving our threads with the utmost care, and finishing our threads without harsh chemicals.
The Finest 100% Belgian Flax on Earth.
We preserve the purity of our 100% Belgian flax by choosing not to use any harmful pesticides, GMOs or toxins like formaldehyde in the making of our products. It’s better for you and the planet.
Our Proprietary Process For Unexpected Softness.
When designing our unique, 4-step garment washing process, we found the ideal balance of treatments—including a pumice stonewash cycle and GOTS-approved softeners—to naturally draw out the highest level of softness achievable with Belgian flax. The difference can be felt immediately, and continues to improve with each wash.