Question 1

What is the difference between textures in your Bath Collection (Plush, Ultra Plush, Ribbed, and Waffle)?

Accepted Answer

Each texture in our Bath Collection is thoughtfully designed not only to offer a distinct feel, but also a special weight and experience—so you can choose what feels best in your daily ritual.
Plush (700 GSM towels | 1350 GSM bath mat): Soft, absorbent, and inviting without feeling heavy. Plush towels strike a beautiful balance between everyday ease and elevated comfort.
Turkish Ribbed (550 GSM towels | 1000 GSM bath mat): Textured with channels that enhance airflow. Ribbed towels feel spa-like with a quick-drying hand.
Turkish Waffle (550 GSM towels | 1000 GSM bath mat): Dimensional with our bestselling waffle texture. Waffle towels feel light in hand, quick to dry, and effortlessly relaxed.
Turkish Ultra Plush (700 GSM towels | 1000 GSM bath mat): Our most indulgent option. These towels are thick, velvety, and deeply absorbent, woven with dense loops that feel spa-level luxurious against the skin. Ideal if you love a substantial towel that wraps you in softness.
(GSM, or grams per square meter, reflects the towel’s weight and density—higher GSM means thicker and more plush; lower GSM feels lighter and faster drying.)

Question 2

What does GSM mean for bath towels? Which GSM towel is right for me?

Accepted Answer

GSM stands for grams per square meter. It measures a towel's weight and density, and indicates how a towel will feel, perform, and dry. Lower GSM towels are lighter, breathable, and dry more quickly. Higher GSM towels are thicker and more absorbent. The right GSM comes down to your preference for weight, absorbency, and how you like your towel to feel after use.
In our Bath Collection:
550 GSM bath towels (Turkish Ribbed and Turkish Waffle) offer a lightweight, breathable feel with faster drying, ideal for everyday use or warmer environments
700 GSM bath towels (Plush and Turkish Ultra Plush) offer a thicker, absorbent feel designed for an indulgent experience with every use

Question 3

What makes Turkish cotton special?

Accepted Answer

Turkish cotton stands out for its long, smooth fibers, which create a towel that is softer, stronger, and more absorbent than conventional cotton. These qualities also make the fabric naturally quick-drying, ensuring your towel stays fresh and ready for use. Combined with sustainable, organic practices, this bath collection is an eco-friendly indulgence you can feel good about.

Question 4

What's the difference between a Bath Sheet and a Bath Towel?

Accepted Answer

Our Bath Sheets are generously oversized, offering extra coverage and comfort. They’re designed to fully envelop you in the velvety softness of our finest 100% organic Turkish cotton—perfect if you love a more indulgent, spa-like drying experience.
A Bath Towel offers the same beautiful quality and absorbency in a more traditional, everyday size.

Question 5

How do I care for my Boll & Branch bath towels?

Accepted Answer

Wash in cold water with like colors. Use liquid detergent without bleach or brighteners. Tumble dry on low or medium heat. Shedding is natural on the first wash/dry cycle and will dissipate over time.
Wash the bath sheets on their own—not with clothes or bedding. Things like buttons and zippers could snag the loops, and washing them separately from sheets prevents damage to both fabrics.
Makeup and skincare products can discolor bath sheets. Be sure to wash them right away if they come in contact.

Turkish Ultra Plush Hand Towels (Pair)