The Blog

Why Buy Organic?

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We all know that organic food is a healthy choice, but does going organic even matter when it comes to home goods? Absolutely! It turns out that organic cotton has amazing benefits for you, your family and the planet, whether you’re talking bed sheets or beach towels. Here’s a quick cheat sheet.

 

It’s chemical-free.

Organic cotton is produced without synthetic fertilizers, insecticides and pesticides. (One of the farms Boll & Branch works with grows marigolds in its fields—they naturally repel pests!) Conventional cotton, on the other hand, uses more insecticides than any other crop.

It requires less water.

Cotton is one of the world’s thirstiest plants. But organic cotton farmers don’t need to irrigate as intensely, because they’re working with healthier soil from the start. The result is a more efficient process that uses significantly less water.

 

It’s healthier for farmers.

People who work at conventional cotton farms interact every day with all of the toxic chemicals used in the growing process. Pesticide poisoning is linked to thousands of deaths each year.


It’s healthier for animals.

Pesticide runoff from conventional cotton farms doesn’t just affect people—it also kills millions of fish, birds and other animals annually. Organic cotton processes eliminate this danger.


It’s healthier for you.

Before they arrive in stores, conventional cotton products are treated with chemical dyes and  bleach. Organic cotton products, on the other hand, are made without harmful chemicals. The result is a healthier choice for you and your family—and peace of mind that’ll last far beyond Earth Day.