Down Alternative Pillow

$89 - $119
20% off with code FALL23
Uncompromising support—hypoallergenic, premium down alternative

Size: Select a size

Density: Select a density


What makes this pillow different?

Made in 3 densities with the finest materials to offer you lasting, superior support: these pillows are filled with PrimaLoft® Luxury Down Alternative® is a premium, allergy-friendly fiber that mimics the weight and gentle loft of down. Each pillow is wrapped in a shell made from the finest 100% organic cotton threads. The Density for Your Sleep Style Stomach Sleeper – Soft Back Sleeper – Medium Side Sleeper – Firm


  • Hypoallergenic down alternative fill

  • 3 different densities for different levels of support

  • 100% organic cotton shell

What's Included


Care Guide

A woman hugging a Down Alternative Pillow

What Makes Our Pillows Unmatched?

We created a naturally soft fabric that surrounds each pillow by precisely weaving the highest-quality, 100% organic cotton threads. With this perfected shell, we turned fill density into a science, prioritizing support by finding the exact amount of PrimaLoft® needed for each sleep style.

Detail close up of a Down Alternative Pillow laying on a pile on down alternative fill

Allergy-Friendly, Down-Like Loft.

We partner with experts to bring the experience of a down duvet to life using PrimaLoft® Luxury Down Alternative®—a premium, down-like fiber that mimics the weight and gentle loft of down in an innovative, hypoallergenic fill.

Linen closet full of Down Chamber Pillows and Down Duvet Inserts

The Finest 100% Organic Cotton on Earth.

We preserve the purity of our long-staple, 100% organic cotton by choosing not to use any harmful pesticides, GMOs or toxins like formaldehyde in the making of our products. It’s better for you and the planet.

Read 534 Reviews

Down Alternative Pillow Reviews

4.6 / 5 stars

Charles O. -
Nice Pillow
A nice pillow but it didn’t enhance my sleep. It’s not as soft as I was hoping for so my neck was not in a natural alignment with my shoulders.
Virginia B. -
These pillows are lovely. Nice
These pillows are lovely. Nice and firm and comfy!
Nancy J. -
Good pillow
This pillow is slightly thicker than I prefer, but I’m keeping and using it. Soft and good quality.
Roggenstroh -
I replaced old stained Boll
I replaced old stained Boll and Branch pillows. They are awesome pillows!