Down Alternative Pillow

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Down Alternative Pillow

$88 - $118
Free Woven Scarf on orders $300+
Uncompromising support—hypoallergenic, premium down alternative

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Density: Select a density


What makes this pillow different?

Made in 3 densities with the finest materials to offer you lasting, superior support: these pillows are filled with PrimaLoft® Luxury Down Alternative® is a premium, allergy-friendly fiber that mimics the weight and gentle loft of down. Each pillow is wrapped in a shell made from the finest 100% organic cotton threads. The Density for Your Sleep Style Stomach Sleeper – Soft Side Sleeper – Medium Back Sleeper – Firm

Bundle & Save an Extra 5%


  • Hypoallergenic down alternative fill

  • 3 different densities for different levels of support

  • 100% organic cotton shell

What's Included


Care Guide

What Makes Our Pillows Unmatched?

We created a naturally soft fabric that surrounds each pillow by precisely weaving the highest-quality, 100% organic cotton threads. With this perfected shell, we turned fill density into a science, prioritizing support by finding the exact amount of PrimaLoft® needed for each sleep style.

Allergy-Friendly, Down-Like Loft.

We partnered with the experts at DOWNLITE to bring the experience of a down pillow to life using PrimaLoft® Luxury Down Alternative®—a premium, down-like fiber that mimics the weight and gentle loft of down in an innovative, hypoallergenic fill.

The Finest 100% Organic Cotton on Earth.

We preserve the purity of our long-staple, 100% organic cotton by choosing not to use any harmful pesticides, GMOs or toxins like formaldehyde in the making of our products. It’s better for you and the planet.

Read 457 Reviews

Down Alternative Pillow Reviews

4.6 / 5 stars

Kathleen R. -
I bought them for my
I bought them for my son and daughter in law. They love them!
Debbie S. -
Love these pillows.
We order 2 medium weight after reading all the reviews. We will be ordering 2 more of the firm. The medium are very good, soft, fluffy and very comfortable. I like the medium weight. My hubby likes them a lot but wants to try the firm weight pillows too.
Theresa M. -
Was way too flat for
Was way too flat for side sleeping.
Rebecca R. -
Wonderful pillow. Has truly cured the upper neck pain I have experienced with other pillows. So glad I ordered. Worth every penny!