Down Alternative Pillow

$89 - $119

Size: Select a size

Density: Select a density


What makes this pillow different?

Made in 3 densities with the finest materials to offer you lasting, superior support: these pillows are filled with PrimaLoft® Luxury Down Alternative® is a premium, allergy-friendly fiber that mimics the weight and gentle loft of down. The Density for Your Sleep Style Stomach Sleeper – Soft Back Sleeper – Medium Side Sleeper – Firm


  • Hypoallergenic down alternative fill

  • 3 different densities for different levels of support

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A woman hugging a Down Alternative Pillow

What Makes Our Pillows Unmatched?

We created a naturally soft fabric that surrounds each pillow by precisely weaving the highest-quality cotton threads. With this perfected shell, we turned fill density into a science, prioritizing support by finding the exact amount of PrimaLoft® needed for each sleep style.

Detail close up of a Down Alternative Pillow laying on a pile on down alternative fill

Allergy-Friendly, Down-Like Loft.

We partner with experts to bring the experience of a down duvet to life using PrimaLoft® Luxury Down Alternative®—a premium, down-like fiber that mimics the weight and gentle loft of down in an innovative, hypoallergenic fill.

Read 534 Reviews

Down Alternative Pillow Reviews

4.6 / 5 stars

Shira E. -
Love it all!!
Love EVERYTHING we have from Boll and Branch! Sheets literally get softer with each wash. Feel so grateful to be sleeping on delicious organic sheets with our B and B pillows!
Elaine T. -
True to its description.
True to its description.
Janet H. -
Dreamy pillows
Our entire family agrees that we finally found a comfortable pillow. We’re really loving them. I’ll never purchase from anywhere else.
Angela S. -
Great pillow
We love our new pillows and blankets.