What Makes Our Thread Quality Unmatched?
We don’t rely on thread count to determine quality. Thread count is simply a measurement of threads per square inch of fabric. We invest in thread quality by using the finest organic materials, weaving our threads with the utmost care, and finishing our threads without harsh chemicals.
Our Crisp, Naturally Cooling Fabric.
Our Percale features long-staple, 100% organic cotton fibers that are tightly woven in a one-over-one-under pattern, giving the fabric a smooth, structured effect that increases airflow and enhances the weave’s naturally cooling properties.
We start at the source: our cotton seeds are natural, not GMOs, and our farm partners rely exclusively on non-toxic resources to quality as 100% organic.
A natural pest repellent, marigold flowers are used on our organic cotton farms instead of common harmful synthetic pesticides.
The organic cotton farms we partner with are located in the highest rain-fed parts of India, and naturally use 90% less water than conventional farming counterparts.
We use this natural strengthener to replace the application of acrylic plastics during spinning, and protect the integrity of every organic cotton fiber.
When creating our shades, we follow strict rules and regulations to ban chemicals and processes that could cause serious harm to the producers or consumers.
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