A special finishing step for Reserve fabric: every organic cotton thread is passed through a flame, giving the fabric its silky soft hand feel.
The mill that makes Reserve fabric is powered by the sun, with almost half of its energy needs harnessed by an on-campus solar plant.
Our cotton seeds are natural, not GMOs. To grow our long-staple cotton and qualify as organic, our farm partners rely exclusively on non-toxic resources.
A natural pest repellent, marigold flowers are used on our organic cotton farms instead of common harmful synthetic pesticides.
The organic cotton farms we partner with are located in the highest rain-fed parts of India, and naturally use 90% less water than conventional farming counterparts.
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