What Makes Our Thread Quality Unmatched?
We don’t rely on thread count to determine quality. Thread count is simply a measurement of threads per square inch of fabric. We invest in thread quality by using the finest organic materials, weaving our threads with the utmost care, and finishing our threads without harsh chemicals.
The Finest 100% Organic Cotton on Earth.
We preserve the purity of our long-staple, 100% organic cotton by choosing not to use any harmful pesticides, GMOs or toxins like formaldehyde in the making of our products. It’s better for you and the planet.
Uniquely Soft, Beloved by Millions.
Our Signature fabric’s four-over-one-under weave allows the ends of our long-staple 100% organic cotton fibers to lift ever so slightly with each wash, ensuring an exceptionally soft hand feel that gets softer and softer over time.
We start at the source: our cotton seeds are natural, not GMOs, and our farm partners rely exclusively on non-toxic resources to quality as 100% organic.
A natural pest repellent, marigold flowers are used on our organic cotton farms instead of common harmful synthetic pesticides.
The organic cotton farms we partner with are located in the highest rain-fed parts of India, and naturally use 90% less water than conventional farming counterparts.
We use this natural strengthener to replace the application of acrylic plastics during spinning, and protect the integrity of every organic cotton fiber.
When creating our shades, we follow strict rules and regulations to ban chemicals and processes that could cause serious harm to the producers or consumers.
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