Down Alternative Pillow
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What makes this pillow different?
Made in 3 densities with the finest materials to offer you lasting, superior support: these pillows are filled with PrimaLoft® Luxury Down Alternative® which is a premium, allergy-friendly fiber that mimics the weight and gentle loft of down.
The Density for Your Sleep Style
Stomach Sleeper – Soft
Back Sleeper – Medium
Side Sleeper – Firm
What Makes Our Pillows Unmatched?
We created a naturally soft fabric that surrounds each pillow by precisely weaving the highest-quality cotton threads. With this perfected shell, we turned fill density into a science, prioritizing support by finding the exact amount of PrimaLoft® needed for each sleep style.
Allergy-Friendly, Down-Like Loft.
We partner with experts to bring the experience of a down duvet to life using PrimaLoft® Luxury Down Alternative®—a premium, down-like fiber that mimics the weight and gentle loft of down in an innovative, hypoallergenic fill.
Soft
Our lightest density offers the most compression, and is precisely engineered with the optimal fill level needed to maintain neutral spine alignment for Stomach Sleepers, or those who love soft, sinking support.
Medium
Constructed with the perfect amount of fill for Back Sleepers, this density provides added support with gentle, moderate compression to cradle the natural curvature of the upper spine, head, and neck.
Firm
This is our most heavily filled density, engineered for Side Sleepers to keep the spine in a neutral position by cradling the head and neck with the highest level of support, balanced with soft, subtle compression.