What Down Alternative Pillow Insert density is best for my sleep style?

Soft — ideal for stomach sleepers or anyone who loves a plush, “sink-in” feel. Medium — the balanced choice for back sleepers, offering moderate support while cradling neck and spine. Firm — designed for side sleepers, giving the most support and keeping head/neck alignment neutral. Choose the density based on your preferred sleep style. And, remember, with our 30-Night Guarantee, you can trial your selection.

What is the Down Alternative Pillow Insert filled with?

It is filled with a premium, hypoallergenic synthetic fiber designed to mimic the loft, softness, and resilience of down—without any feathers or animal products. It’s engineered to offer plush, consistent support and easy care for sleepers who prefer an allergy-friendly or cruelty-free option.

What is the Down Alternative Pillow Insert shell made of?

The outer shell is crafted from the highest-quality, 100% organic cotton with a percale weave that is naturally down-proof, resisting poke through of features, while still allowing breathability and comfort.

What’s the difference between Down and Down Alternative Pillow Inserts?

Our triple-washed mix of down and feathers delivers a classic plushness and natural loft from real down clusters—ideal for softness, breathability, and the traditional pillow feel. Down Alternative Pillow inserts offer a hypoallergenic, animal-free option that is even easier to care for, and are a great choice for sleepers with allergies.

How do I wash the Down Alternative Pillow Insert?

Use a gentle, cold cycle. Tumble dry on low. It may take 2-3 cycles to fully dry. To speed up the drying process, add a few wool dryer balls. Using a pillow protector helps extend its lifespan. We recommend washing it once every season.

What sizes are available?

The Down Alternative Pillow Insert comes in Standard and King sizes.

Down Alternative Pillow

$99

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Density:

Medium

Size:

Standard

Add 1 Pillow Protector –

$39

Free Shipping on U.S. orders of $100+ with Complimentary Returns

What makes this pillow different?

Made in 3 densities with the finest materials to offer you lasting, superior support: these pillows are filled with PrimaLoft® Luxury Down Alternative® which is a premium, allergy-friendly fiber that mimics the weight and gentle loft of down.

The Density for Your Sleep Style
Stomach Sleeper – Soft
Back Sleeper – Medium
Side Sleeper – Firm

Hypoallergenic down alternative fill
3 different densities for different levels of support
Filled and finished in USA with imported shell

1 Pillow

Since 2014, we’ve done business differently, choosing the right way—not the easy way—at every step:

See Our Impact
Learn all about how we’ve set the new standard in organic cotton bedding, changed the lives of hundreds of thousands of farmers and artisans, and brought better sleep to millions of customers.
Read Our Impact Report

View Our Certifications
We work with the very best in third-party certifying organizations to ensure every step in the making of our products meets our high standards of care, and the people crafting them are paid and treated fairly.
About Our Certifications

Each component of this OEKO-TEX® STANDARD 100 certified product has been tested against a list of over 1,000 harmful substances

Wash as needed in cold water
Gentle cycle
Tumble dry on low. It may take 2-3 cycles to fully dry
Do not iron or steam

How often to wash:
You don’t need to wash your pillows often — we recommend once every season. Using a pillow protector will keep them cleaner even longer and prolong their total lifespan.

To speed up drying:
Our pillows have incredible loft, which means they’ll take a few dryer cycles to dry completely. Toss a few wool dryer balls in the dryer to help speed things up and keep them feeling fluffy.

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