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20% off Signature Sheets & Waffle Bed Blankets | Save with code ICON Shop Now

Flannel Like You've Never Felt It Before Shop The Collection

20% off Signature Sheets & Waffle Bed Blankets

Save with code ICONShop Now

Flannel Like You've Never Felt It Before

Shop The Collection

Missy's Faves

23 Products

Meet Missy

Our Founder & Chief Product Officer. Missy’s mission is to help us sleep better at night. Start with her favorites—featured on The TODAY Show.

“Missy Tannen is weaving

sustainability and change into

the textile industry.”


JILL MARTIN
TODAY Contributor

“I want to know everything

about the raw material, the way

it’s manufactured, the people

who are making it—whether it’s

a farmer or factory worker,

everyone’s lives are better for it.”


MISSY TANNEN
Founder & Chief Product Officer

“All made from

100% organic cotton,

and super cozy comfy.”


JILL MARTIN
TODAY Contributor