What's the difference between Down and Down Alternative pillows?

Both pillows are built for soft, supportive comfort. The difference is the fill: the Down Chamber Pillow uses natural down for a lofty, hotel-like experience, while the Down Alternative Pillow uses hypoallergenic PrimaLoft® Luxury Down Alternative® fiber for a feel that mimics the loft of down.

Which pillow density should I choose?

The pillow density you need depends on how you sleep. Soft suits stomach sleepers (and works well for back sleepers, too). Medium is our most popular option, built for most sleep positions and best for back sleepers. Firm gives side sleepers (and anyone with larger frames) the most support and loft.

Is the down ethically sourced?

Our down is ethically sourced from U.S. farms and certified to the IDFL Down Standard (IDS), which means it's traceable through every step of the supply chain, from farm to finish.

Is the Down Alternative Pillow hypoallergenic?

Yes. It's filled with PrimaLoft® Luxury Down Alternative®, a premium fiber engineered to be hypoallergenic and allergy-friendly, so it's a great option if you're sensitive to natural down or feathers.

What's your Return Policy, and can I try this product risk-free?

Your home is your sanctuary, and we want it to feel as incredible as possible. You have 30 nights to sleep on it, risk free. If your purchase isn’t the right fit, you can return it within 30 days of the delivery date (when the product arrived at your home) or when you purchased the product in store. You’ll be refunded in your original form of payment. See our full return policy here.

4-Pillow Starter Bundle

$356

$876

(Up to

$876

Value)

See Reviews

Our premium down or down alternative pillows in densities for stomach, back, combination, or side sleepers.

Details

Fill:

Select a fill

Size:

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Density:

Select a density

Details

Fill:

Select a fill

Size:

Select a size

Density:

Select a density

Details

Fill:

Select a fill

Size:

Select a size

Density:

Select a density

Details

Fill:

Select a fill

Size:

Select a size

Density:

Select a density

Your Bundle

$356

$876

(Up to

$876

Value)

Free Shipping on all U.S. orders with extended holiday returns

Upgrade your bed with the 4-Pillow Starter Bundle, including your choice of Down or Down Alternative pillow inserts, available in three densities for your ideal firmness.

The Support
Plush, moldable down or springy down alternative that recovers its loft
See our Density Guide for a quick match to Soft, Medium, or Firm.

Best For
People who want the fluffy, moldable support of down, or the same cloud-like softness in hypoallergenic down alternative

4 Pillow Inserts

Pillow protectors, pillowcases, and shams sold separately.

If you:

Want to refresh your pillows in the fill and density of your choice: You’re in the right place
Prefer to shop pillows separately: choose the Down Chamber Pillow or Down Alternative Pillow

MATERIALS

Down Chamber Pillow:

IDS-certified white down and feathers
PrimaLoft® Luxury Down Alternative® fiber fill
Ethically sourced from U.S. farms
100% organic cotton shell
Grown on a family farm in India
Filled and finished in the U.S. with imported shell

Down Alternative Pillow:

PrimaLoft® Luxury Down Alternative® fiber fill
100% organic cotton shell
Grown on a family farm in India
Filled and finished in the U.S. with imported shell

FIT & DESIGN

Down Chamber Pillow:

Three-Chamber Construction: The Soft density is filled with plush down in all chambers, while Medium and Firm feature a supportive feather-and-down inner pillow surrounded by a soft layer of U.S. down
Moldable & Supportive: Holds its shape when positioned, then recovers with a gentle, fluffy loft
Down-Proof Shell: A naturally soft and breathable, 100% organic cotton fabric that’s tightly woven to keep the fill inside

Down Alternative Pillow:

Down-Like Loft: Engineered PrimaLoft® Luxury Down Alternative® fill mimics the weight and gentle loft of natural down
Resists Clumping: Premium fiber structure holds its shape and resists flattening with proper care
Breathable Shell: Crafted with a tightly woven 100% organic cotton shell for natural softness and breathability

CERTIFICATIONS

Down Chamber Pillow: The outer shell fabric contains 100% Organic Content Standard (OCS) certified organic cotton certified by CU 0028176. Each component of this product has been tested against 1,000+ harmful substances according to OEKO-TEX® STANDARD 100. [18.HUS.40240 Hohenstein]. This product is certified to the IDFL Down Standard (IDS), verifying that the down and feathers are ethically sourced and traceable through the entire supply chain to the parent farm.

Down Alternative Pillow:The outer shell fabric contains 100% Organic Content Standard (OCS) certified organic cotton certified by CU 0028176. Each component of this product has been tested against 1,000+ harmful substances according to OEKO-TEX® STANDARD 100. [18.HUS.40240 Hohenstein].

About Our Certifications

Machine wash cold on the gentle cycle. Tumble dry low until fully dry, fluffing periodically to help redistribute the fill evenly. Use a pillow protector to extend its life. For best results, we recommend L’AVANT Laundry Detergent, available online & in-store.

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