What's the difference between Down and Down Alternative pillows?

Both pillows are built for soft, supportive comfort. The difference is the fill: the Down Chamber Pillow uses natural down for a lofty, hotel-like experience, while the Down Alternative Pillow uses hypoallergenic PrimaLoft® Luxury Down Alternative® fiber for a feel that mimics the loft of down.

Which pillow density should I choose?

The pillow density you need depends on how you sleep. Soft suits stomach sleepers (and works well for back sleepers, too). Medium is our most popular option, built for most sleep positions and best for back sleepers. Firm gives side sleepers (and anyone with larger frames) the most support and loft.

How do I care for my down pillow?

Machine wash cold on gentle, then tumble dry low until fully dry, fluffing periodically to redistribute the fill. Add a few L'AVANT Wool Dryer Balls to boost airflow. Between washes, a pillow protector keeps it fresher and extends its life.

Is the down ethically sourced?

Our down is ethically sourced from U.S. farms and certified to the IDFL Down Standard (IDS), which means it's traceable through every step of the supply chain, from farm to finish.

What's your Return Policy, and can I try this product risk-free?

Your home is your sanctuary, and we want it to feel as incredible as possible. You have 30 nights to sleep on it, risk free. If your purchase isn’t the right fit, you can return it within 30 days of the delivery date (when the product arrived at your home) or when you purchased the product in store. You’ll be refunded in your original form of payment. See our full return policy here.

Pillow Insert

$89

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A hypoallergenic PrimaLoft® pillow with a 100% organic cotton shell, in densities for stomach, back, combination, or side sleepers.

Fill:

Down Alternative

Density:

Soft

Size:

Standard

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The Down Alternative Pillow is crafted to provide consistent support night after night, mimicking the experience of down in an allergy-friendly design. Made in three densities tailored to your ideal firmness, each is filled with the perfect amount of premium PrimaLoft® Luxury Down Alternative® fiber, and surrounded with a naturally soft and breathable 100% organic cotton shell.

The Support
Plush with a springy rebound that recovers its shape
See our Density Guide for a quick match to Soft, Medium, or Firm.

Best For
People who want down-like softness in a hypoallergenic, down-free fill

1 Down Alternative Pillow Insert

Pillow protectors, pillowcases, and shams sold separately.

If you:

Prefer pillows with a down-free, hypoallergenic fill that offers the same plush loft: You’re in the right place
Prefer the support and loft of natural down fill: choose the Down Chamber Pillow
Not sure which density you need? See our Density Guide below for a quick match to Soft, Medium, or Firm.

MATERIALS

PrimaLoft® Luxury Down Alternative® fiber fill
100% organic cotton shell
Grown on a family farm in India
Filled and finished in the U.S. with imported shell

FIT & DESIGN

Down-Like Loft: Engineered PrimaLoft® Luxury Down Alternative® fill mimics the weight and gentle loft of natural down
Resists Clumping: Premium fiber structure holds its shape and resists flattening with proper care
Breathable Shell: Crafted with a tightly woven 100% organic cotton shell for natural softness and breathability
Customized Comfort: Available in Soft, Medium, and Firm densities to support a range of sleep styles and needs

BEST FOR

Hypoallergenic and allergy-friendly pillow shoppers looking for a luxury, hotel-quality, non-toxic pillow, people with down or feather sensitivities, easy-care households who want a machine-washable pillow, and side, back, or stomach sleepers looking for consistent, down-like support

CERTIFICATIONS

Certified free from toxins from farm to finish, so nothing touches your skin that shouldn’t.

The outer shell fabric contains 100% Organic Content Standard (OCS) certified organic cotton certified by CU 0028176. Each component of this product has been tested against 1,000+ harmful substances according to OEKO-TEX® STANDARD 100. [18.HUS.40240 Hohenstein].

About Our Certifications

Machine wash cold on the gentle cycle. Tumble dry low until fully dry, fluffing periodically to help redistribute the fill evenly. Use a pillow protector to extend its life.

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