The TODAY Show Bundle
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What makes this bundle different?
As seen on the TODAY Show: Create the bed of your dreams with the styles our Founder & Chief Product Officer, Missy Tannen, loves. Experience the buttery, breathable softness of our iconic Signature Sheets—the first product Missy ever designed—woven with the finest 100% organic cotton to get softer with every wash. The matching Duvet Set brings unmatched comfort to the top of your bed, while the hand-finished Woven Icon offers a luxurious final touch like no other.
The Feel
Signature – Buttery, breathable, softer with every wash
Woven Icon – Buttery soft with woven texture
The Look
Signature – Gentle drape with a soft sheen
Woven Icon – Artful, dimensional statement piece
Signature Hemmed Sheet Set
- 100% organic cotton
- Long-staple cotton ensures the highest quality and durability
- 100% organic cotton
- Long-staple cotton ensures the highest quality and durability
- 7” hemline on the flat sheet and pillowcases (Patterned styles have 5" hemline)
- 17” pocket on our fitted sheet to fit the deepest mattress
- Elastic banding along the entire fitted sheet, top-stitched for a more secure fit
Signature Hemmed Duvet Set
- 100% organic cotton
- Long-staple cotton ensures the highest quality and durability
- 4 interior corner ties on our duvet cover to secure to our duvet insert corner loops
The Woven Icon
- 100% organic cotton
- Long-staple cotton ensures the highest quality and durability
- 200 GSM recycled polyester fill for light, quilt-like loft
- 28 fabric bands woven in a refined basketweave pattern
- Seamless stitching & tacking for a clean-lined look from all angles
- Dry Clean
- About The Size: Designed to run along the foot of a Queen, King and Cal King bed, but not run low on either side of the bed. The Woven Icon is 90" wide by 50" long.
Signature Hemmed Sheet Set:
- 1 Flat Sheet
- 1 Fitted Sheet (17" Pocket Depth)
- 2 Pillowcases
- Twin & Twin XL sets include 1 Pillowcase
- Split King sets include 2 Twin XL Fitted Sheets and 2 King Pillowcases
Signature Hemmed Duvet Set:
- 1 Duvet Cover
- 2 Shams
- Duvet Insert not included
The Woven Icon:
- 1 Quilted Bed Runner (width: 90", length: 50")
Since 2014, we’ve done business differently, choosing the right way—not the easy way—at every step:
See Our Impact
Learn all about how we’ve set the new standard in organic cotton bedding, changed the lives of hundreds of thousands of farmers and artisans, and brought better sleep to millions of customers.
Read Our Impact Report
View Our Certifications
We work with the very best in third-party certifying organizations to ensure every step in the making of our products meets our high standards of care, and the people crafting them are paid and treated fairly.
About Our Certifications
Because this bundle includes a range of items, please refer to our Care Guide for individual care instructions.